Toyota South Africa Motors (TSAM) is excited to be the main sponsor of the 2025 Innibos Lowveld National Arts Festival.

Johannesburg – Toyota South Africa Motors (TSAM) is excited to be the main sponsor of the 2025 Innibos Lowveld National Arts Festival. This partnership is more than just a collaboration - it is a fusion of shared values, a passion for culture, and a love for all things enjoyable. Toyota represents reliability, perseverance, and a forward-thinking approach - values that align perfectly with Innibos’ mission to promote South African music, art and culture.

“Toyota South Africa’s involvement with Innibos is a testament to their commitment to the people of this country and their culture,” says Andy Lubbe, director and festival manager of Innibos. “They understand that a family festival like this is not just about entertainment but about a sense of community, a home for arts and culture, and a place where memories are made.”

Innibos has never been just another festival for its people - it is a celebration of what it means to embrace the true joys of life. It includes music, art, books, theatre, stalls, and entertainment for young and old alike. This year’s Innibos theme is “LEKKER” because this is a festival for “lekker” people who love the “lekker” things in life… such as a quality vehicle. This makes Toyota and Innibos a natural fit.

Toyota’s involvement in a festival like Innibos comes as no surprise. The brand resonates with people who appreciate adventure, quality, and stability.

Leon Theron, Senior Vice President of Marketing at Toyota South Africa, says, “With a rich heritage of over 60 years in South Africa, Toyota has been a legacy vehicle for many households. As a family-centric brand, we are excited to be the main sponsor of the Innibos Lowveld National Arts Festival. By supporting Innibos, we aim to contribute to the cultural vitality and economic growth of the Lowveld community. Like Innibos, we understand and value the power of community and the impact it transcends. We are eagerly looking forward to our participation this year and to have a lekker time with fellow festival goers.”

Innibos is an essential economic driver for the Lowveld and surrounding areas. The festival not only brings together artists and festival-goers but also entrepreneurs, local businesses, and tourism, with an annual economic impact of nearly R80 million on the local economy. Innibos believes in building strong relationships with its stakeholders and partners. “Every sponsor is very important to us. We understand that a festival of this magnitude is only possible with the support of companies that believe in what we do,” says Lubbe. “Toyota is one of those companies, and we look forward to hosting a festival together that celebrates our cultural wealth.”

With this partnership, one thing is clear: It’s not just a bakkie, it’s a Hilux. It’s not just a festival, it’s Innibos!

For more information on Toyota’s brand partnerships, please visit Toyota Community Sponsorships | Toyota South Africa