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Johannesburg – Toyota South Africa Motors (TSAM) is excited to be the key sponsor of multiple award-winning artist, Cassper Nyovest’s highly anticipated 2025 FILL UP music concert. Since its inception in 2015, FILL UP has grown into one of South Africa’s most iconic and celebrated live event brands, captivating audiences both locally and across borders. This year’s edition, #FillUpToyotaStadium, will take place on 6 December at the Toyota Stadium (home to the Toyota Cheetahs) in Bloemfontein - a symbolic venue that underscores the synergy between TSAM’s legacy and the concert’s cultural impact.
“Partnering with Cassper Nyovest and the FILL UP brand is more than just a sponsorship, it’s about pushing boundaries in celebration and recognition of South African talent, resilience and innovation. On behalf of Toyota South Africa, we are thrilled to bring this unforgettable experience to Bloemfontein and to continue supporting platforms that inspire and unite communities,” said Tasneem Lorgat, General Manager of Marketing Communications at Toyota South Africa Motors.
As a brand built with purpose, Toyota’s sponsorship of South African arts and culture scene aligns with its strategic intent to move people in their own unique way. #FillUpToyotaStadium is not just another music concert, it is a vibrant celebration of cultural pride, progress and local energy. In its true sense of collaboration, diversity and the promotion of local talent, #FillUpToyotaStadium will feature 10 national headline acts and 15 emerging talents from the Free State province.
Commenting on Toyota’s sponsorship, #FillUpToyotaStadium host, Cassper Nyovest said, “Big shoutout to Toyota South Africa for believing in us and backing Fill Up this year. Their support means more than just a logo on a banner, it’s a powerful statement that they believe in local dreams, local talent, and the culture we continue to build through music. Let’s drive this home!”
In addition to the usage of Toyota Stadium, TSAM’s sponsorship includes an allocation of Toyota’s Quantum luxury buses and the Corolla Cross 1.8 HEV XR - ensuring a seamless and stylish experience.
The sponsorship of #FillUpToyotaStadium adds to the string of support Toyota has provided to successful music and art events such as, Lovers’ Rock and Innibos.
For more information on Toyota’s brand partnerships, please visit Toyota Community Sponsorships | Toyota South Africa.
