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Toyota South Africa has further strengthened the New Generation Land Cruiser Prado line-up with the reintroduction of the VX-L grade, expanding customer choice following the model’s successful launch in 2024.
Toyota South Africa has further strengthened the New Generation Land Cruiser Prado line-up with the reintroduction of the VX-L grade, expanding customer choice following the model’s successful launch in 2024.
Last seen in the previous-generation Prado, the VX-L returns as a high-grade addition designed to broaden the model’s appeal. With its arrival, the Land Cruiser Prado range now comprises three distinct grades – TX, VX-R and VX-L – each carefully positioned to meet different customer needs, usage patterns and lifestyles.
This expanded line-up allows Prado to serve two clearly defined customer profiles with greater precision. The VX-R continues to cater to the traditional Land Cruiser customer, prioritising rugged off-road performance, durability and adventure-focused design. Its specification and finishes underscore a purposeful, trail-ready character that aligns with Prado’s heritage.
The newly introduced VX-L is tailored for customers who spend the majority of their time on-road and value enhanced comfort, refinement and premium design cues, while still benefiting from Prado’s inherent versatility and all-terrain credibility. This positioning makes VX-L particularly appealing to urban and lifestyle-oriented buyers seeking luxury without sacrificing capability.
The TX grade remains the entry point and price leader into the Prado family, offering customers an accessible pathway into the iconic sub-brand while retaining the core attributes of quality, durability and go-anywhere confidence.
Together, this clearer grade walk reinforces the Land Cruiser Prado’s position as South Africa’s go-to large SUV – equally adept at navigating daily urban environments or venturing far beyond the city limits.
Clear visual and interior differentiation
Beyond positioning, the VX-R and VX-L are clearly differentiated through their exterior styling and interior finishes. The VX-R adopts a tougher aesthetic with 18-inch alloy wheels, black exterior detailing, material-finish mouldings, side steps with rock rail nuts, and a functional rear bumper finish – all reinforcing its off-road-first intent.
The VX-L, meanwhile, introduces a more polished presence with 20-inch alloy wheels, body-coloured exterior mouldings, a painted rear bumper, and illuminated side steps. Inside, the VX-L elevates the cabin experience with silver metallic interior accents, a high-end JBL 14-speaker audio system, and leather door trim with additional stitching, compared to the VX-R’s titanium-finish accents, 10-speaker system and leather trim.
Other key specification highlights
Alongside the broader model range, this specification update reflects customer feedback, enhances overall appeal and ensures optimal positioning within the New Generation Prado lifecycle.
Connected Services
All Toyota owners can register for a personal MyToyota profile, a platform developed by Toyota South Africa to provide quick and convenient access to vehicle information and services. In addition, all new Toyota vehicles are fitted with a connected device that unlocks a range of digital features. By opting in, customers gain access to in-car Wi-Fi, including a complimentary 25GB of data, as well as a suite of supplementary Toyota Connect services.
Toyota Land Cruiser Prado Pricing
All Land Cruiser Prado models are sold with a 9-services / 90 000 km service plan and a 3-year / 100 000 km warranty. Customers may also purchase additional service, maintenance and warranty extensions through Toyota’s nationwide dealer network of 220 outlets.
