10 millionth Land Cruiser hits the road!
Land Cruiser news
There are few vehicles more iconic than the Toyota Land Cruiser. Toyota’s longest selling car, the Land Cruiser was launched in 1951 as the Toyota Jeep BJ, with the Land Cruiser name being adopted in 1954. While the Land Cruiser has now been in production for 68 years, full-scale exports of the Land Cruiser began in 1955, and it is now sold in 170 countries and region globally, with annual sales of around 400 000 units. What is even more impressive is that in August 2019, the 10 millionth Land Cruiser sale was recorded.
The Land Cruiser is a truly global vehicle that fills so many roles: that of faithful workhorse, adventure and lifestyle vehicle, transport in inhospitable terrains, and even a humanitarian aid. It is built to survive all conditions, and as such is the embodiment of Toyota’s QDR – Quality, Durability, and Reliability.
In Africa, the Land Cruiser is used to provide humanitarian assistance; in Burundi, to carry malaria-infected children to hospital; and in refugee camps in Uganda, to transport patients to clinics.
In Australia, the Land Cruiser is used for mobility in zinc and copper mines some 1,600 meters underground; it is also used to herd cattle on vast cattle ranches of 8,000 square kilometres.
In Costa Rica in Central America, there are regions where the Land Cruiser is used to harvest carrots at altitudes of 3,500 meters, on slopes so steep that even humans have difficulty standing―the reason being that "only the Land Cruiser is capable of reaching these fields."
Indeed, there are many places around the world where it would be impossible to live from day-to-day without the Land Cruiser.
Locally, the versatility of the Land Cruiser range has made it immensely popular, notably with motorists who pursue an active outdoor lifestyle. The Land Cruiser 200 is the segment leader in the full-size SUV category, with a 34% share and average monthly volume of 86 units.
The Land Cruiser Prado remains a firm favourite in the large SUV segment with sales of around 80 units, affording it a 15% share in the market.
A total of 3309 Land Cruisers (70-series, Prado and 200-series) have been sold in South Africa so far this year, as of August 2019.