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Yaris rakes in the awards - Media

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Yaris rakes in the awards

The all-new, fourth-generation Toyota Yaris

Yaris rakes in the awards

Yaris rakes in the awards

 

The all-new, fourth-generation Toyota Yaris has been making headlines internationally, scooping up a number of prestigious prizes.

A jury of 59 automotive journalists from across Europe recently judged the Yaris to be the 2021 European Car of the Year, beating some much-fancied opposition in the process. It is the second time that the Yaris has won this award, one of the most respected in the industry, after the first-generation European Yaris won in 2000. In between these two victories, each generation of the Yaris made it onto the award’s shortlist in their respective debut year. Toyota also scored the European Car of the Year award in 2005, with the first-generation Prius.

In awarding the top honours, the jury highlighted four key aspects of the Yaris: the hybrid powertrain, the design, dynamic performance and class-leading safety. The exciting GR Yaris was also mentioned, having played a role in re-igniting passion for the hot-hatch market in Europe.

Speaking of which, the GR Yaris was successful in winning another prominent award of its own, in the form of the 2021 UK Car of the Year.

Having already won UK-COTY Best Performance title, the grin-inducing little hatchback progressed to the overall title, edging out the Toyota Yaris, which had won the Best Supermini award, in the process.

Winning the UK-COTY title is nothing short of phenomenal for a car that will never be a mainstream purchase, sitting as it does in the hot hatch niche. Announcing the result, UK-COTY Director John Challen said: “The GR Yaris exudes the same sort of emotions found in the original breed of hot hatches, with a modern-day twist thanks to advances in automotive technology. The most fun I’ve had behind the wheel of a car for many, many years.”

In further news, the Toyota Yaris has become the best-selling car in Europe, while the GR Yaris will be making its local debut later in the year, with detailed information being released closer to the launch date.

 

 

 

Yaris rakes in the awards

 

The all-new, fourth-generation Toyota Yaris has been making headlines internationally, scooping up a number of prestigious prizes.

A jury of 59 automotive journalists from across Europe recently judged the Yaris to be the 2021 European Car of the Year, beating some much-fancied opposition in the process. It is the second time that the Yaris has won this award, one of the most respected in the industry, after the first-generation European Yaris won in 2000. In between these two victories, each generation of the Yaris made it onto the award’s shortlist in their respective debut year. Toyota also scored the European Car of the Year award in 2005, with the first-generation Prius.

In awarding the top honours, the jury highlighted four key aspects of the Yaris: the hybrid powertrain, the design, dynamic performance and class-leading safety. The exciting GR Yaris was also mentioned, having played a role in re-igniting passion for the hot-hatch market in Europe.

Speaking of which, the GR Yaris was successful in winning another prominent award of its own, in the form of the 2021 UK Car of the Year.

Having already won UK-COTY Best Performance title, the grin-inducing little hatchback progressed to the overall title, edging out the Toyota Yaris, which had won the Best Supermini award, in the process.

Winning the UK-COTY title is nothing short of phenomenal for a car that will never be a mainstream purchase, sitting as it does in the hot hatch niche. Announcing the result, UK-COTY Director John Challen said: “The GR Yaris exudes the same sort of emotions found in the original breed of hot hatches, with a modern-day twist thanks to advances in automotive technology. The most fun I’ve had behind the wheel of a car for many, many years.”

In further news, the Toyota Yaris has become the best-selling car in Europe, while the GR Yaris will be making its local debut later in the year, with detailed information being released closer to the launch date.