Toyota's 40 years at the top
40 years at the top
The end of 2019 will mark 40 consecutive years that Toyota has been the best-selling vehicle brand in South Africa. This remarkable feat is even more impressive when you consider how much the vehicle market has changed both locally and globally, over the past four decades. Somehow, though, Toyota has managed to maintain and even grow its position of strength.
Year to date, TSAM has sold no less than 119 136 units – translating into a 24.1% market share – out of the industry total of 493 860. The company puts its success down to offering a full range of exciting models, spearheaded by the legendary Hilux.
According to Senior Vice President of Sales and Marketing Calvyn Hamman: “The decline in the passenger segment shows a level of caution exhibited by the wider car-buying public and this can be directly attributed to the ailing economy. However, we would like to thank our loyal customers across Southern Africa and our dealer network for their support – not just in 2019 – but over the last four decades.”
The National Association of Automotive Manufacturers of South Africa (NAAMSA) commented that aggregate domestic vehicle sales of 44 738 units reflected a decline of 2 740 units or 5.8% down from the 47 478 vehicles sold in November last year. While domestic sales of new light commercial vehicles (bakkies and minibuses) at 10 679 units during November reflects a decline of 3 038 units or a fall of 22.1% compared to 2018, Toyota recorded a remarkable total of 4 601 units which translates into a market share of 43.1%.
Top performers from the Toyota stable included the Hilux (2 588), Hiace (1 549) and Etios (858). On the truck front, Hino sold a total of 223 new trucks in November. The 300-Series recorded 122 sales (18.6% of the Medium Commercial V share) while the 500-Series ended the month with 74 sales (16.2% HCV share).