Toyota LCV sales lead the way
Toyota leads the way in the light commercial vehicle segment, owning just over 40% of the South African market
August 2019 saw Toyota South Africa Motor’s (TSAM) claim 40.4% of the South African Light Commercial Vehicle (LCV) market. A combination of the Hilux (3 565 units sold), Hi-Ace Ses’fikile (1 578 units) and Land Cruiser Pick-up (235 units) accounted for 5 378 LCV units, of the 14 041 total LCV units sold across all brands.
The locally-produced Hilux and locally-assembled Hi-Ace sold more than half the total sales of TSAM in August, while the Hiluxes 3 565 units made it South Africa’s favourite vehicle once again.
As you’d expect, these figures helped Toyota to remain the best-selling brand in the country, making up 22.3% of the entire local vehicle sales of 45 537 units in August.
In the passenger segment, popular SUVs Fortuner and RAV4 sold 811 and 586 apiece, while the evergreen Corolla Quest (579) and Etios (673) both had a laudable showing. On the truck front, the Hino 300 Series recorded 18% share of the MCV segment while the Hino 500 Series ended the month with 16% share of the HCV segment.
“Once again, we’re grateful to the entire Toyota team and dealers across the country for their continued efforts towards making Toyota a market leader. We remain committed to creating customer smiles and to continue making Toyota, Lexus and Hino brands of choice for our market,” says Hamman.