Toyota Hilux - Best monthly sales ever!
Hilux at it again
Despite the harsh economic climate, and going against the trend of a decline in vehicle sales, the Toyota Hilux has just recorded its best monthly sales volume ever, surpassing the previous record that was established in 2011.
June 2019 saw 4770 units sold, comprising 1885 double cabs, 1648 Xtra cabs and 1237 single cabs, making it the best-selling vehicle in South Africa for yet another month.
Senior Vice President of Sales and Marketing at Toyota South Africa Motors (TSAM), Calvyn Hamman, says: “There are not many locally-manufactured vehicles that can claim the iconic status that Hilux has achieved in South Africa. Not only has the Hilux sold more than 1 million units to date (locally), it continues to be a sales sensation even in the trying economic climate we are experiencing.”
The Hilux’s exceptional sales helped Toyota to achieve a 26.6% market share in the local market, aided by good sales from the Fortuner (1410), Quantum (1301) and Corolla Quest (745) for total sales of 12 208 units.
Toyota’s sales also showed an increase of 385 units over June last year, bucking the declining trend of aggregate domestic sales, which were down 1.6% year on year.
Hino extended Toyota’s advantage in the industry, with a total of 319 sales in June. The 500-Series achieved a commendable market share of 23.9% in the HCV segment while the 300-Series recorded 18.7% in the MCV segment.
“We’re delighted with the strong sales we had in June. Clearly, being a tried and trusted brand is a strong purchasing factor in the current economy. However, we owe our sales success to the various Toyota, Hino and Lexus ambassadors – it’s the cumulative result of all the hard work and dedication of our dealers, our manufacturing division, distribution centres as well as sales and marketing teams,” concluded Calvyn Hamman.