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70 years of Toyota Land Cruiser! - Media

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70 years of Toyota Land Cruiser!

Toyota Land Cruiser

70 years of Toyota Land Cruiser!

70 years of Toyota Land Cruiser!

2021 marks the 70th anniversary of the Toyota Land Cruiser, a vehicle that has crisscrossed the entire globe, selling over 10.6 million units in more than 170 countries. While it was in 1954 that the Land Cruiser nameplate first surfaced, the vehicle that set one of the great vehicle brands in motion was first launched in 1951. It was called the 'Toyota BJ' and was initially designed for military use, with a powerful engine and a capable 4x4 system.

It didn't take long for the civilian applications of such a vehicle to be recognized, and so it was that the Land Cruiser was born, going into competition with the Land Rover. In the 70 years the Land Cruiser has been around, the range has expanded to everything from a single-cab pickup to one of the most luxurious and capable all-round vehicles on the market today, the Land Cruiser 300. Despite the diverse range and the differences between models, every model is capable of living up to the Land Cruiser motto, "reliability, durability, and off-road performance", just as their predecessor was 70 years ago.

To mark this major milestone, the Land Cruiser 300 has been unveiled, which promises to be the best, most capable Cruiser yet. A thoroughly modern iteration of the go-anywhere SUV, the Toyota Land Cruiser 300 is already on sale locally and will no doubt appeal to South African customers as every Cruiser has before it.

With the venerable history of the Land Cruiser brand in mind, Toyota Gazoo Racing has announced the inclusion of Land Cruiser in its GR Heritage Parts Programme. This means that spare parts for the 40 Series Land Cruiser, which was produced between 1960 and 1984, will be reproduced by GR Racing and will be available to customers, in order to support customers who wish to continue driving older vehicles that bring back fond memories and that they truly love and cherish. These parts will be supplied as "heritage parts," and will include engines, drivelines, and exhaust systems. Availability of parts will be launched as preparations have been completed, with a target launch date of the beginning of 2022.

 

 

  

 

 

70 years of Toyota Land Cruiser!

2021 marks the 70th anniversary of the Toyota Land Cruiser, a vehicle that has crisscrossed the entire globe, selling over 10.6 million units in more than 170 countries. While it was in 1954 that the Land Cruiser nameplate first surfaced, the vehicle that set one of the great vehicle brands in motion was first launched in 1951. It was called the 'Toyota BJ' and was initially designed for military use, with a powerful engine and a capable 4x4 system.

It didn't take long for the civilian applications of such a vehicle to be recognized, and so it was that the Land Cruiser was born, going into competition with the Land Rover. In the 70 years the Land Cruiser has been around, the range has expanded to everything from a single-cab pickup to one of the most luxurious and capable all-round vehicles on the market today, the Land Cruiser 300. Despite the diverse range and the differences between models, every model is capable of living up to the Land Cruiser motto, "reliability, durability, and off-road performance", just as their predecessor was 70 years ago.

To mark this major milestone, the Land Cruiser 300 has been unveiled, which promises to be the best, most capable Cruiser yet. A thoroughly modern iteration of the go-anywhere SUV, the Toyota Land Cruiser 300 is already on sale locally and will no doubt appeal to South African customers as every Cruiser has before it.

With the venerable history of the Land Cruiser brand in mind, Toyota Gazoo Racing has announced the inclusion of Land Cruiser in its GR Heritage Parts Programme. This means that spare parts for the 40 Series Land Cruiser, which was produced between 1960 and 1984, will be reproduced by GR Racing and will be available to customers, in order to support customers who wish to continue driving older vehicles that bring back fond memories and that they truly love and cherish. These parts will be supplied as "heritage parts," and will include engines, drivelines, and exhaust systems. Availability of parts will be launched as preparations have been completed, with a target launch date of the beginning of 2022.